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Frequently asked questions
- What is ReachStream?
Reach stream is a powerful data platform that aids decision making for B2B firms that are trying to grow their business through prospecting and new customer acquisition. We use machine learning and AI algorithms to collate data and insights relevant to decision making in a business context.
The firmographics information available through our platform can assist in identifying new markets, validating ABM strategy and for identifying new leads or accounts. Our massive contact database allows B2B sales and marketing teams reach key decision makers. Direct access to the right target audience drives up conversion and closure rates.
- How reliable is ReachStream data?
Our data is dual step verified, accurate and up-to-date so that sales teams don’t lose any time on dead end leads. We use statistical models to ensure that we deliver data that consistently meets or exceeds 80% confidence interval. We then overlay human intelligence and manual data verification so that we can offer data that has over 90% accuracy level.
- How and where does ReachStream get its information?
The data is collated and curated by our machine learning algorithms from various public sources of information such as websites, news, specialty data vendors, social media, crowd-sourcing and more. Our manual data team then applies human intelligence to verify the data gathered which is interpreted by our proprietary technology so that the final available data is of the highest quality and accuracy.