Start your campaigns right with comprehensive B2B contact and company insights for your marketing teams. Build your ideal customer profiles, qualify sales ready leads, and target high-value accounts.
We have already discussed how sales and business development professionals can fast-track long sales timelines and get sales qualified B2B leads in just 4 steps. But as B2B marketers, the challenges are ten-fold. You not only need to create super creative, personalized campaigns for your audience, you also need to ensure that you’re selecting the right audience to communicate with.
High quality data keeps your marketing process sound right from its strategic foundations to campaign execution. These are just some of the various ways in which data driven B2B marketing can do a hundred times more for you than just marketing.
If you’re in the research stage, you need B2B data to map out where all the intent signals are coming from, who your high-intent prospects are, where they’re located, what they need, and how you can reach them. B2B marketing insights can help marketers understand their target audience better.
Now you need to define what your ideal customer looks like. Your ICPs need to be based not only on historic data but on the data of prospective customers too. You need to find and connect with potential customers to understand what their pain points look like and in the process, evolve your ICPs.
Once you know who your ideal customers are and where they can be found, it’s time to start connecting. Data driven strategies let you connect meaningfully. Comprehensive B2B insights help you identify effective channels and get the contact information you need to start communicating with prospects.
You’ve started engaging with prospects. The next step is to refine your targeting and maximize your conversion potential. With up-to-date, accurate and targeted B2B data, tailor your campaigns to secure the most MQLs from your marketing efforts.
You’ve connected with your general audience, maybe secured a decent-sized pipeline of leads. Now you need to shift your focus to high value accounts to really drive your brand home. You need comprehensive, highly accurate, and hyper-targeted B2B data to align a large chunk of your marketing efforts to secure the cream of the crop.
You probably have a marketing data provider or considered one and you may fall into one of these categories:
If you’ve made it here, you probably want to know – What can you do with ReachStream and is it worth considering?
Discover and get instant access to 200+ Go-to-Markets across North and South America, APAC and EMEA.
Reach qualified target audiences with unlimited contact and company data in 400+ industries globally.
Create a custom, targeted network of prospects within your ICP who are interested in what you have to offer.
Identify, qualify and engage MQLs. Just filter, select, and download to instantly get a custom list of 5000 qualified leads, every month.
Create effective email and advertising campaigns using data that ensures high deliverability and a 95% accuracy guarantee.
As you navigate ReachStream’s data platform, you can address all core considerations of your go-to-market strategy.
Get in front of high-value prospects that are exploring the market for your solutions. Improve your brand visibility with your campaigns using custom contact lists. Export comprehensive insights with 20+ pieces of contact and company data points. ReachStream’s abundant data and unlimited browsing capabilities allow you to create multiple custom-lists to test different types of campaigns and see what sticks.
Take the initiative with highly informative drip campaigns to target companies in the earlier stages of the customer journey and move them into your sales funnel.
B2B data provides marketing teams with the insight they need for customer profiling, enhanced targeting, personalized messaging, improved lead generation, and ultimately higher customer satisfaction and ROI.
B2B information like firmographic details, technographic data and contact data of high intent prospects are the most valuable information about your prospects that your marketing teams need.
Engaging a B2B data provider lets you access accurate, up-to-date, and targeted business data, speeding up your sales cycle and saving the time and resources otherwise spent on long, manual data collection, validation, verification and testing processes. Additionally, a data provider regularly updates and tests datasets to ensure continued quality and accuracy.